Powerful Personal Brand

In this episode of The Powerful Personal Brand Podcast, I’m joined by Jackie Coffey, a real estate investor, educator, and author of How Not to Flip a House, to talk about why being yourself loudly is one of the most effective personal branding strategies you can use.
Jackie has built a 20+ year career by going against the grain and leading with honesty instead of polish. We break down why imperfection builds trust faster than perfection, how to move through fear of judgment, and why personal branding works best when it is rooted in purpose and service, not performance.
You’ll learn:
Why authenticity builds trust faster than trying to sound “professional”
How sharing mistakes can strengthen credibility and connection
How to stop letting fear of judgment and self-limiting beliefs shape your choices
Why “you versus you” is the mindset that drives confidence and long-term growth
How to shift from “I can’t” thinking to “How can I” problem-solving in business and branding

If you want to build a personal brand without becoming “influencer-y,” and you are ready to stop shrinking your voice to fit someone else’s mold, this conversation will give you a practical mindset shift you can apply immediately.

Personal branding in sports is often reduced to NIL deals and monetization. This conversation goes deeper.
In this episode of the Powerful Personal Brand Podcast, I’m joined by Dr. Nataliya Bredikhina, a sports management professor, former Division I athlete, and leading researcher in athlete branding and social media, to explore how personal branding shapes identity, opportunity, and mental resilience in college sports.
Drawing from academic research and lived experience, we reframe personal branding as a long-term skill set, not just a short-term revenue strategy.
You’ll learn:
How student-athletes were building personal brands long before NIL existed
Why personal branding is about positioning, identity, and self-presentation, not just monetization
How micro and nano influencers are changing which athletes brands choose to work with
What transferable skills athletes develop through branding, including storytelling, negotiation, and career clarity
How athletes navigate visibility, criticism, and cyberbullying, and why mental health is becoming a central concern

We also discuss how coaches, front-office professionals, and even academics are increasingly affected by personal branding in a digital-first sports ecosystem.
If you’re a student-athlete, coach, sports professional, or educator trying to understand how identity, influence, and opportunity intersect in modern sports, this episode offers a grounded framework you can apply immediately.

Athletes have personal brands, whether they invest in them or not.
In this episode of the Powerful Personal Brand Podcast, I’m joined by Tim Hayden, an entrepreneur, investor, and sports business leader, to unpack why personal branding is now essential for career growth, NIL opportunities, and long-term relevance in the sports industry.
You’ll learn:
What personal branding really means today, including clarity, trust, and positioning
How to build visibility without being loud
Why authenticity is not optional if you want sustainable influence
How athletes, executives, and leaders can future-proof their careers

This conversation is especially relevant for college athletes navigating NIL, professional athletes building long-term careers, and sports leaders shaping their next chapter.
Whether you’re competing now or preparing for what comes next, this episode explores how athletes can use personal branding to support career transitions, partnerships, and long-term relevance in sports.
#PersonalBranding #Authenticity #PowerfulPersonalBrand #NIL #NILAthletes #CollegeAthletes

What does it really take to build a personal brand that people trust, connect with, and buy from—especially in a world that feels louder and more artificial by the day?
In this episode of the Powerful Personal Brand Podcast, I sit down with Lindsay Paychuk, an inspiring entrepreneur and marketer who turned just $500 into a thriving seven-figure business. Her secret? Authentic storytelling.
We dive deep into what personal branding means today, and why your story, not your credentials, is what sets you apart. Lindsay opens up about building a brand that truly resonates, the doubts and pivots along the way, and the mindset shifts that helped her build trust and community online.
We also talk about showing up as yourself without oversharing, how to turn your lived experiences into lessons that serve others, and why the messy, unfiltered moments are often the most powerful for connection. This conversation is honest, practical, and packed with insight for anyone who’s trying to grow a business, clarify their message, or finally get visible in a meaningful way.
If you're building your personal brand, navigating what to share (and what not to), or just wondering how to stand out in a crowded, AI-saturated world, this episode will meet you where you are.
#PersonalBranding #AuthenticStorytelling #PowerfulPersonalBrand
Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating
For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding
https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest
https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement
https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing
https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!
https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!
https://www.instagram.com/clairebahn/

Say hello on Twitter!
https://twitter.com/clairebahn

About Claire Bahn
Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

In this episode of the Powerful Personal Brand Podcast, I’m joined by my co-founder, Gordon Gooch, for an honest conversation about why CEO branding isn’t just a trend—it’s a business imperative.
We explore how the role of the CEO has shifted in the digital era, and why relying on traditional marketing alone no longer cuts it. People don’t connect with logos—they connect with leaders. I break down what CEO branding really is, how it’s different from corporate messaging, and why it builds deeper trust, greater influence, and long-term business growth.

You’ll hear why authenticity matters more than polish, how visibility fuels credibility, and what it really takes to build a personal brand that drives impact. We also share examples of CEOs who’ve mastered this, and the key strategies you can use to strengthen your voice as the face of your company.

If you're a founder, CEO, or an emerging leader, this episode will help you lead with more purpose, clarity, and influence—online and off.

#CEObranding #PersonalBranding #Leadership #Entrepreneurship

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding
https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest
https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement
https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing
https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!
https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!
https://www.instagram.com/clairebahn/

Say hello on Twitter!
https://twitter.com/clairebahn

About Claire Bahn
Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency