In this episode, I'm sharing four ways to make creating marketing content easier, more enjoyable, and less overwhelming. Mentioned in this episode:www.willowandoaksolutions.comBook: Free To Focus
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Ep. 27 Using Social Media For Brand Awareness
A diversified marketing strategy is a great way to grow a successful business. Social media is one component of a successful marketing strategy. Listen in to learn how Kelly's using social media to move her audience through the sales funnel and why she doesn't want people to simply consume her social media content without taking further action action. In this episode:1. How to leverage social media to gain exposure to your most important and valuable content.2. Why housing all of your content on social media could be costing you money and doing you a long term disservice.3. The purpose of using social media makes creating content for social media simple and straightforward.4. Why SEO and owned media are more important for a small business than social media. Schedule a consultation with Kelly here and learn more about her marketing company here. You can follow Kelly on Instagram and connect on LinkedIn, sign up for the newsletter here.
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Ep. 26 What I Learned From Taking A Six Month Marketing Sabbatical
I took six months off of creating any marketing content for my business and the results were fascinating. As a marketer I know the power of consistent marketing, AND I'm also committed to being in business for a very long time, which requires re-evaluation, rest, and innovation. Taking six months off of marketing activities isn't right for every small business owner, but it was the right time for mine and I'm sharing all of those details in this episode.I'm sharing the four big reasons why I decided to stop all marketing activities for six full months The pitfalls of continuing a marketing strategy designed for a different stage of business can lead to autopilot decision makingWhat happened to my social media accounts after taking six months offHow my email marketing and podcasting metrics performed during that seasonThe investment I made with my time INSTEAD of marketingAnd what activities I'll continue to do, (though perhaps in a different way) going forwardSubscribe to get my email newsletter, Schedule a consultationLearn more about Willow & Oak.
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Ep.25 - Marketing Is An Amplifier, Not A Fix
"Good marketing can sell once, but only a good product can sell twice. In the long run your performance reverts to the value you provide." - James ClearMarketing is one component of a healthy, successful, viable business. It cannot solve for a product that doesn't serve peoples needs, or the inability to close a sales call. It cannot cover the multiple issues that come from a business that isn't optimized for growth and scale. In this episode we'll uncover...1. What areas of the business need to be dialed in in order for marketing to be effective. 2. What everyone ACTUALLY wants their marketing to do.3. And the 40 point audit that determines if marketing is really the thing your business is lacking.Schedule a consultation with Kelly here: www.willowandoaksolutions.com Get your copy of How To Grow Your Small Business.
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Ep. 24 - Marketing Rooted In Sufficiency & Contentment
We're conditioned to think that we have to constantly market our business or it will fail. This is partly true, but this belief is rooted in fear and doesn't need to be the thing that drives your decision making. There's a better, softer choice that delivers all of the success that you're after. Today's episode explores:1. How different seasons of business require different marketing strategies, but ALL seasons of business require content creation from a posture of abundance. 2. Why you should continue to market your business when you don't want "more."3. What experts get wrong about staying relevant or becoming obselete4. How your content can leave a legacy and make a lasting impactSchedule a free consultation with Kelly here: www.willowandoaksolutions.com
If marketing feels hard, overwhelming, or stressful, then you’re in the right place. This is the podcast that will help you get the education, encouragement, and support to market your business with simplicity, efficiency and effectiveness.
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