Marketing Tips for Women Business Owners: Educated Empowered Inspired

• #133 Simplify Your Personal Brand with These Three Things

   Episode Summary:If your brand doesn’t feel like you—or you’re constantly second-guessing how you show up online—this episode is your reset button. We’re breaking down the 3 essential elements every personal brand needs to feel clear, consistent, and aligned: your Name (visuals), your Face (real-life presence), and your Feel (tone and energy).Whether you’re refining your online presence or starting fresh, this episode will help you simplify where to focus first. Key Takeaways:Why consistency > perfection when it comes to brandingHow to tighten up your visuals across platforms (Name)Why showing your face builds trust faster than any logoHow your tone and energy (Feel) shape how people connect with your contentReal examples of how these brand elements show up (and where to adjust) Mentioned in This Episode:Join my email community for weekly personal branding tips → shellyniehaus.com/tips  Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

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• #132 How to Build a Personal Brand That Stands Out in a Crowded Market

  Your personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I’m sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen.Whether you’re starting fresh, evolving your niche, or just feeling disconnected from how you show up online, this episode will help you take the first step toward more confident, consistent visibility. Key Takeaways:Why your personal brand is your most powerful business assetHow the online space has changed—and what that means for your visibilityWhy “just working hard” isn’t enough anymore to get noticedThe simple first step to start aligning your brand: Google yourselfHow I help coaching clients build intentional, trust-building personal brands Mentioned in This Episode:Join my email community to get weekly brand-building resources https://shellyniehaus.com/tips Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

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• #131 From Crickets to Clients: Build Your First 100 Email Subscribers

  In this Marketing Makeover Strategy Session, I sit down with Tanya, a family photographer from Iowa, who’s ready to build momentum in her marketing. We map out a clear, doable plan to grow her email list, create a lead magnet, and start sending emails that actually connect and convert. If you’re a service-based business owner who’s tired of chasing social media algorithms and ready to build real relationships with future clients, this one’s for you.🎯 What we cover in this episode:How Tanya can grow her email list to her first 100 subscribersWhy a simple lead magnet beats “subscribe to my newsletter” every timeThe #1 mindset shift to stop selling and start connectingEasy content ideas for monthly emails that build know-like-trustWhy your lead magnet should feel like your proud grandbaby 👶🏻How to use in-person and online communities to promote your list (without feeling spammy)💡Whether you're a photographer or any other service-based entrepreneur, these strategies are designed to help you start where you are—with what you’ve got—and take consistent steps forward.🔗 Want your own strategy session? Book one here: https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

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• #130 Simplify Your Social Media: Use This 3-Post Framework

  Social media doesn’t have to be overwhelming—or exhausting. In Part 2 of this special series, we’re building on last week’s mindset shift and diving into the final two content types you need to consistently attract, connect, and convert followers into clients.We’ll also walk through my simple 6-step content strategy to help you stay focused, organized, and off the content hamster wheel. No more winging it—just a repeatable rhythm that works.💡 Key Takeaways:The final two content types: positioning and invitingHow to teach, share testimonials, and highlight transformationWhy your followers need a clear next step—and how to guide themWhat micro-commitments are (and why they matter)A 6-step system to plan, create, and schedule content with easeHow to make your social media feel light, aligned, and doable🎯 Action Step:Plan your next 3 posts—one to connect, one to position, and one to invite. Then schedule them and spend your time actually engaging.📦 Want templates, prompts, and tools?Check out the Social Media Mastery Blueprint! Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

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• #129 How to Create Content That Actually Works

  In this episode, we're kicking off a 2-part training series to help you reset how you think about social media. If you've ever felt stuck in content burnout or frustrated that your posts aren't getting seen, this one's for you.Part 1 is all about mindset—specifically shifting from consumer to producer so you can start creating content that actually connects with the right people and brings more fun, ease, and focus to your marketing.Key Takeaways:Why social media feels heavy—and what to do about itThe “ELF” business filter: Easy, Lucrative, and FunThe mindset shift from content consumer to content producerHow to approach social with purpose and intentionThe first of three core content types: Content that ConnectsHow to define your personal content pillarsA simple challenge to take action this week🎯 Action Step:Take 10 minutes to map out your 2–3 personal content pillars and brainstorm one connection post to share this week.📦 Want templates, prompts, and tools?Check out the Social Media Mastery Blueprint!📌 Part 2 drops next week and will cover content that positions you as the expert and how to invite people to take the next step with you—don’t miss it! Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

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